Why a Serbian State-Backed Media Network Is Expanding Into Poland
The danger is not a single television channel. It is the slow construction of an information architecture capable of reshaping political realities across Europe.
WARSAW — At first glance, NewsMax Polska appears designed to evoke a familiar American television format1. Its branding echoes a recognisable conservative media style, its presentation borrows heavily from United States cable news aesthetics, and its messaging often focuses on themes that resonate with Europe’s growing right-wing political movements.
Yet behind the channel’s Polish identity lies a corporate structure that stretches southward to Belgrade, placing it within a wider network of media assets connected to Serbia’s state-controlled telecommunications giant, Telekom Serbija2.
The expansion has prompted growing scrutiny among media analysts, policymakers and security researchers who see the acquisition of media outlets across Central and Eastern Europe as part of a broader struggle over information, political influence and strategic narratives in a region increasingly shaped by Russia’s war against Ukraine.
NewsMax Polska is published by Newsmax Gateway B.V., which operates under a…
